YouTube Effectiveness Analysis - How Six Indonesian News Channels Covered President Prabowo’s Response to RUU TNI and Trump Tariff Controversies - Blog No. 59
In the fast-paced world of digital news, every minute counts—especially on YouTube. As news media continues to evolve, channels that once thrived solely on television or print now fight for relevance in the algorithm-driven battlefield of YouTube. But who’s winning the battle? Today, we take a deep dive into six news videos published by top Indonesian media outlets to analyze their performance in the first crucial hours after upload.
From Harian Kompas to detikcom, we’ll look beyond view counts and break down audience engagement, retention potential, and storytelling techniques. Whether you're a content creator, social media strategist, or just curious about what makes news videos succeed on YouTube, this is your backstage pass into the data-driven world of digital media.
Setting the Stage: Why First-Day Performance Matters
YouTube's algorithm heavily favors content that gains traction quickly. In the first 24 hours, the platform measures engagement signals like clicks, likes, comments, and watch time to determine whether a video deserves to be promoted. For news channels, this is even more critical. If your video doesn’t take off immediately, its lifespan is often short-lived.
Let’s take a look at how six major news channels fared with videos published within the past day:
| Channel | Hours Since Upload | Views | Likes | Comments |
|---|---|---|---|---|
| Harian Kompas | 15 hours | 167,862 | 3.4K | 2,093 |
| Narasi Newsroom | 14 hours | 198,800 | 5.6K | 3,026 |
| Liputan 6 | 14 hours | 99,000 | 1.3K | 922 |
| IDN Times | 17 hours | 206,566 | 4.7K | 2,765 |
| tvOneNews | 21 hours | 80,566 | 801 | 371 |
| detikcom | 15 hours | 17,826 | 411 | 67 |
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Storytelling Through Data: Who’s Leading the Race?
1. Narasi Newsroom: The Engagement Champion
Narasi Newsroom’s video hit nearly 200,000 views in just 14 hours, but what really stands out is its 5.6K likes and over 3,000 comments. That’s a level of engagement many channels only dream of. What’s the secret sauce?
From a content strategy perspective, Narasi Newsroom likely nailed two things: audience targeting and emotional storytelling. When viewers feel connected to a story—whether through relatable narratives or impactful visuals—they’re far more likely to engage.
SEO Insight: Videos with higher comment activity often get a bump in visibility. That’s because comments signal relevance and community interaction, which YouTube rewards.
2. IDN Times: High Reach, Strong Retention
Coming in just above the rest in terms of views is IDN Times, with over 206,000 views in 17 hours. This video demonstrates how a combination of strong distribution channels and evergreen relevance can lead to viral growth.
Even though it was posted slightly earlier than others, its ability to maintain a high like and comment count suggests solid content structure and sustained viewer interest. The 4.7K likes and nearly 2.8K comments tell us that the video kept viewers engaged past the first few minutes.
Tip for Creators: Use storytelling arcs in news coverage—set up, conflict, resolution—to mimic viral storytelling structures.
3. Harian Kompas: Building a Loyal Community
With 167,862 views, 3.4K likes, and over 2,000 comments, Harian Kompas proves that even without topping the charts, a loyal viewer base can go a long way. This channel is often seen as a trusted news source, and that trust translates to comments and discussions.
While the numbers don’t beat Narasi or IDN, Harian Kompas likely benefits from high return viewer rate and organic search traffic due to its brand strength.
SEO Strategy: Optimize metadata with trending keywords AND long-tail queries like “berita hari ini Indonesia terbaru.”
4. Liputan 6: Room to Grow
At 99,000 views, Liputan 6 sits comfortably in the middle—but here’s where things get interesting. While its view count is decent, its like (1.3K) and comment (922) engagement ratios are relatively low. That might indicate a passive audience or that the video lacked a strong hook to encourage interaction.
Perhaps the topic wasn’t urgent, or the call-to-action (CTA) at the end of the video was missing or weak.
Quick Fix: Add interactive CTAs like “What do you think? Comment below!” or run polls in the community tab for feedback.
5. tvOneNews: Missing the Momentum
With 80,566 views in 21 hours, tvOneNews is clearly behind the pace of the leaders. Even more concerning is the low engagement—801 likes and only 371 comments. That’s a red flag when it comes to the YouTube algorithm, which thrives on momentum.
To compete, tvOneNews needs to revisit its thumbnail designs, video titles, and publishing time slots. Even the best content won’t work if no one clicks to watch it.
SEO Audit Suggestion: Use tools like TubeBuddy or VidIQ to improve CTR by A/B testing thumbnails.
6. detikcom: Content Disconnect?
detikcom’s video had just 17,826 views after 15 hours, with 411 likes and only 67 comments. These numbers point to either a poor topic-audience match, low visibility, or lack of promotion.
While detikcom has a massive online presence, this video didn’t resonate. The issue might stem from weak audience targeting or lack of urgency in the headline and visual packaging.
Recovery Tip: Study top-performing competitors and focus on data-driven content planning. Check trending searches before publishing.
Engagement Metrics that Matter
YouTube is more than a video-sharing site—it’s a behavioral platform. Let’s look at the metrics that impact a video’s success:
Click-Through Rate (CTR): How many people clicked after seeing the thumbnail
Average View Duration (AVD): How long people stayed to watch
Engagement Rate: Likes, comments, shares per 1,000 views
Audience Retention: Did people stay past the first 30 seconds?
Session Duration: Did the video keep people on YouTube longer?
Unfortunately, we don’t have direct access to these internal YouTube Studio metrics for each video, but the like and comment counts give us a strong proxy for engagement.
Actionable Insights for News Channels
✅ What’s Working:
Narasi and IDN Times are crushing it with emotional storytelling and viral-friendly titles
Harian Kompas is leveraging audience loyalty and community interaction
High comments = strong engagement, which boosts algorithm visibility
⚠️ What Needs Work:
tvOneNews and detikcom need better thumbnail design and title hooks
Liputan 6 should integrate stronger CTAs to encourage engagement
All channels can benefit from better A/B testing and metadata optimization
SEO Best Practices for News Videos
To win the YouTube search game, channels should:
Use trending keywords in titles and descriptions
Add long-tail keywords like "berita politik hari ini lengkap"
Create timestamps in descriptions for easier navigation
Leverage community tab to engage beyond the video
Use pinned comments to encourage discussion
Conclusion: Who Wins the First 24-Hour War?
If we’re crowning a champion based on this first-day showdown, the crown goes to Narasi Newsroom—a clear leader in both viewership and engagement. But IDN Times is hot on its heels with equally impressive metrics. Meanwhile, Harian Kompas stands out for consistent community involvement.
Channels like tvOneNews and detikcom have work to do, but with the right optimizations, they can climb back up the ladder. After all, the YouTube landscape is always shifting, and every upload is another shot at viral success.
For news outlets looking to grow on YouTube, the message is clear: invest in storytelling, engage your audience, and optimize for visibility—because in the world of digital news, the first 24 hours make all the difference.
Keywords to target for SEO: YouTube video performance, Indonesian news channels, video engagement analysis, first 24 hours on YouTube, YouTube SEO for news, viral video strategy, digital media effectiveness, Narasi Newsroom, Harian Kompas YouTube, IDN Times channel.
Meta Description: Discover how six major Indonesian news channels performed on YouTube in the first 24 hours after uploading. We analyze views, likes, and comments to uncover what makes a news video go viral.
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